The "Creative Revolution" in Advertising Refers to

question 16

Multiple Choice

The "creative revolution" in advertising refers to

• A)The move from black and white to color advertising.
• B)The move from talking about a product to showing what a product can do.
• C)The move from showing what a product can do to making the product a status symbol.
• D)The move from making a product a status symbol to using subliminal messaging to "force" consumers to buy the product.

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Definitions:

Social Hierarchy

Describes a structure within a society that ranks individuals or groups based on factors like wealth, occupation, or social status.

Status

A position in a social hierarchy that carries a particular set of expectations.

Hidden Curriculum

Refers to the unwritten, informal, and often unintended lessons, values, and perspectives that students learn in school.

Copresence

Face-to-face interaction or being in the presence of others.