What Was the Ultimate Outcome of James Vicary's Famous Study

question 7

Multiple Choice

What was the ultimate outcome of James Vicary's famous study on subliminal advertising and perception?

• A)It demonstrated the validity of the concept of subliminal perception.
• B)it did not prove as had been implied that people actually bought more colas and popcorn for several months after seeing a subliminal movie message.
• C)It showed that subliminal stimuli had only a very small effect on consumer patterns.
• D)The study never actually happened.

---

Definitions:

Consistency

The quality of achieving a level of performance or behavior that does not significantly vary over time.

Johari Window

A model that is used to understand and improve self-awareness, interpersonal relationships, and communication by mapping known and unknown aspects of oneself and by others.

Johari Window

A model that helps people better understand their relationship with themselves and others by mapping self-awareness and mutual understanding in four quadrants.

Self-disclosure

The act of revealing personal information to others, which can build trust and rapport in relationships.