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University of British Columbia Professor Gerald Gorn Applied the Concept

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University of British Columbia professor Gerald Gorn applied the concept of classical condition to four separate groups of McGill students.The first group was shown slides of a blue pen as music they liked (from the Grease soundtrack) played in the background.The second group was shown slides of a beige pen as music from India (which most of them disliked.played in the background.The third group was shown the beige pen with the preferred Grease music.The fourth group saw the blue pen and heard the Indian music.Later each group was asked to choose between a blue pen and beige pen.In this study,LIKING OR DISLIKING the music was the:


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