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University of British Columbia Professor Gerald Gorn Applied the Concept

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University of British Columbia professor Gerald Gorn applied the concept of classical condition to four separate groups of McGill students.The first group was shown slides of a blue pen as music they liked (from the Grease soundtrack) played in the background.The second group was shown slides of a beige pen as music from India (which most of them disliked.played in the background.The third group was shown the beige pen with the preferred Grease music.The fourth group saw the blue pen and heard the Indian music.Later each group was asked to choose between a blue pen and beige pen.In this study,music was the:


Definitions:

Randomized Block Design

A statistical design for experiments that aims to reduce the effects of confounding variables by organizing subjects into blocks based on these variables before randomly assigning treatments.

ANOVA Models

ANOVA models are statistical models used to analyze the differences among group means in a sample, typically by comparing variance between groups to variance within groups.

Degrees of Freedom

The count of independent variables or measurements that can be allocated to a statistical distribution, subtracting the quantity of estimated parameters.

Number of Blocks

In experimental design, the total count of groups or sets into which experimental units are divided for the purpose of minimizing variance due to confounding variables.

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