Sitting in a Very Noisy Restaurant,you Are Able to Screen

question 182

Multiple Choice

Sitting in a very noisy restaurant,you are able to screen out all the other conversations around you so you can listen to the friend with whom you are conversing.This is an example of:

• A)working memory.
• B)cocktail party effect.
• C)selective attention.
• D)divided attention.

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Definitions:

Switching Costs

Expenses or barriers that a consumer or business faces when changing suppliers, brands, or products.

Paper Check Processing

The procedure involved in the exchange and clearance of checks between banks through physical or electronic means.

Perceived Market Share

An estimate of the percentage of the total market volume or value that is captured by a company or product, based on the perception of customers or market analysts.

Actual Market Share

The real percentage of an industry or market's total sales that is earned by a particular company over a specified time period.