__________ Thinking Works Pretty Well for Routine Problem Solving but May

question 172

Multiple Choice

__________ thinking works pretty well for routine problem solving but may be of little use when a more creative solution is needed.

• A) Heuristic
• B) Divergent
• C) Insightful
• D) Convergent

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Definitions:

Flow State

A mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity.

Involvement

The degree of personal relevance or interest that a consumer perceives in a product, service, or brand, affecting the intensity and depth of the decision-making process.

Motivation

Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.

Consumer Involvement

Refers to the level of interest and personal relevance a consumer feels towards a particular product or service.