When a Researcher Describes an Instrument as Being Valid This

question 39

Multiple Choice

When a researcher describes an instrument as being valid this indicates that the instrument

• A) accurately measures a variable.
• B) consistently measures variables across studies.
• C) has been described as high quality by other researchers.
• D) has been routinely used in other,similar studies.

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Definitions:

Direct Marketing

A form of advertising in which companies communicate directly with customers through a variety of media including mail, email, telephone, and texting.

Imc Efforts

Integrated Marketing Communications efforts, which coordinate various promotional tools and channels to provide a clear, consistent, and compelling message about an organization and its products.

Online Shopping

The process of buying goods and services over the internet through online stores or platforms.

Direct Marketing

A form of advertising that allows businesses to communicate directly with potential customers through various mediums, including email, mail, and phone calls.