A Researcher May Choose to Use a Focus Group Instead

question 10

Multiple Choice

A researcher may choose to use a focus group instead of one-to-one interviews to

• A) encourage free expression of views of the participants.
• B) increase conformity and consistency of participants' responses.
• C) reduce the time needed to collect data.
• D) allow more time for lengthy and complete responses.

---

Definitions:

Fairness

The impartial and just treatment without favoritism or discrimination; in economics, often related to equitable distribution of resources and opportunities.

Behavioral Economics

A field of study that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Supermarket Strategies

Marketing and management tactics used by supermarkets and retail stores to increase sales, customer satisfaction, and market share.

Sales Increase

An upward trend in the quantity of goods or services sold by a company over a particular period, indicating growth in revenue.