Which Is True About Focus Groups

question 5

Multiple Choice

Which is true about focus groups?

• A) Researchers may elicit the assistance of moderators who share common characteristics with the participants.
• B) A moderator or facilitator conducting a focus group will always be the researcher.
• C) Focus group leaders understand that they can alter the procedures or script developed by the researcher.
• D) The recommended size of a focus group is three to four participants.

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Definitions:

Support Service

Services provided to customers before, during, and after purchasing and using goods or services to enhance customer satisfaction and maintain loyalty.

Brand Licensing

The authorization of a company to produce or sell products under another company's brand name, in exchange for a fee or royalty.

Brand Alliance

A strategic collaboration between two or more brands to achieve mutual marketing and business objectives.

Product Life Cycle

The stages a product goes through from when it is first introduced into the market until it is removed, including introduction, growth, maturity, and decline.