A Researcher Reviews Demographic Characteristics of Potential Study Subjects,such as Age

question 32

Multiple Choice

A researcher reviews demographic characteristics of potential study subjects,such as age and gender,to determine whether these characteristics may influence the outcome of the study.This is done to help ensure

• A) construct validity.
• B) external validity.
• C) internal validity.
• D) statistical conclusion validity.

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Definitions:

Warehousing

The design and operation of facilities to receive, store, and ship products.

Promotion Mix

The blend of different marketing methods used by a business, such as advertising, sales promotion, public relations, and direct marketing.

Publicity

Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.

Selective Distribution

A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.