The Type of Validity That Focuses on the Extent to Which

question 29

Multiple Choice

The type of validity that focuses on the extent to which an individual's score on an instrument or scale can be used to estimate his or her present or concurrent performance on another variable or criterion is known as

• A) concurrent validity.
• B) content validity.
• C) construct validity.
• D) predictive validity.

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Definitions:

Marketing Plan

A comprehensive document outlining a business's marketing strategy, including target markets, marketing objectives, and campaigns for a specific period.

Individualized Marketing

A strategy that involves tailoring marketing efforts to meet the specific needs of each customer.

Clutter

The accumulation of a large number of unnecessary or irrelevant items in a space, leading to a disorderly or overcrowded environment.

Technology

The application of scientific knowledge for practical purposes, especially in industry, to invent tools, devices, and systems enhancing human life.