What Is the Term for Individuals Whose Behavioural Response Includes

question 5

Multiple Choice

What is the term for individuals whose behavioural response includes openness and receptivity to planned change?

• A) innovators
• B) early adopters
• C) early majority
• D) late majority

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Definitions:

Selective Exposure

The tendency of individuals to prefer information or media experiences that align with their existing beliefs or attitudes, while avoiding contradictory information.

Selective Retention

The psychological process by which individuals remember information that is consistent with their beliefs and attitudes while forgetting information that contradicts them.

Selective Comprehension

The process by which individuals interpret information in a way that aligns with their existing beliefs or attitudes, often ignoring conflicting information.

Stimulus Discrimination

The process by which individuals learn to differentiate among similar stimuli and respond appropriately to each one.