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A Technique Useful for Developing Numeric Values That Are Equivalent

question 41

Multiple Choice

A technique useful for developing numeric values that are equivalent to subjective,verbal measures of relative value is the __________.


Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method, or decision.

Representativeness Heuristic

A cognitive shortcut used in decision-making that involves judging the likelihood of an event based on how closely it matches a prototype or stereotype.

Belief Perseverance

The phenomenon where individuals stick to their initial beliefs even when confronted with contrasting evidence.

Representativeness Heuristic

A cognitive shortcut that involves judging the likelihood of an event based on how closely it resembles a typical case.

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