The Essence of Yield Management Is the Ability to Manage

question 34

True/False

The essence of yield management is the ability to manage supply.

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Definitions:

Response Characteristic

A specific reaction or behavior exhibited by an individual in response to a stimulus or situation.

Primacy Effect

The tendency to remember information at the beginning of a list better than the information that follows.

Halo Effect

A cognitive bias in which the perception of one positive characteristic of a person influences the overall perception of them as favorable.

Phi Phenomenon

An optical illusion of perceived motion created by the rapid succession of images or objects.