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As a consultant you have been asked to generate a unit demand forecast for a product for year 2017 using exponential smoothing.The actual demand in year 2013 was 750.The forecast demand in year 2016 was 960.Using this data and a smoothing constant alpha of 0.3,which of the following is the resulting year 2017 forecast value?
Marketing Activities
Actions or initiatives undertaken by companies to promote their products or services, including advertising, social media campaigns, and public relations.
Price
The amount of something—money, time, or effort—that a buyer exchanges with a seller to obtain a product.
Expenses
Costs incurred in the running of a business or the completing of an activity.
Licensing
An agreement where a company allows another entity to produce its goods in exchange for a designated fee.
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