Lisa,a Marketing Manager,has Suggested Using Crowdsourcing to Come Up with Ideas

question 153

Multiple Choice

Lisa,a marketing manager,has suggested using crowdsourcing to come up with ideas for advertising.She has found a number of people who are ready to volunteer to answer a questionnaire and be a part of a focus group.Which of the following processes of thinking is being illustrated in this scenario?

• A)critical thinking
• B)controlled thinking
• C)divergent thinking
• D)mindful thinking

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Definitions:

Intrapreneurship

The practice of fostering entrepreneurial behaviors, skills, and attitudes within an existing organization to drive innovation and new business development.

Organization's Structure

The arrangement of roles, responsibilities, and relationships within an organization, determining how it coordinates its activities and distributes authority.

Employee Behavior

The actions and conduct of individuals within an organization, influenced by various internal and external factors.

Organizational Development

A field of research, theory, and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance.