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Monique routinely uses a shredder to shred her paper mail into confetti-sized pieces of paper.When packing her glassware to move into a new apartment,she runs out of protective Styrofoam packing material.Suddenly,Monique remembers about the shredded junk mail confetti that she could use as packing material.From the above scenario,it can be concluded that Monique has
Advertising Wearout
The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.
Advertising Burnout
A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.
Sleeping Effect
A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.
CS Decreasing
A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.
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