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One-Way
Communication or interaction that occurs in a single direction, without a reciprocal response from the receiver.
Conflict Theory
A perspective in sociology that sees social conflict as the basis of society and social change, emphasizing a materialist view of society, power dynamics, and inequalities.
Dominant Classes
Social groups that hold primary power and influence over others within a given society, often due to wealth, occupation, or education.
Media Effects
The changes or outcomes in audiences' thoughts, feelings, or behaviors resulting from exposure to media content.
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