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Strategic Management Planning
The process of defining an organization's strategy, making decisions on allocating resources to pursue this strategy, and ensuring the alignment of company goals with strategic direction.
Environmental Scanning
Involves the process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.
Strategic Marketing Process
A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.
Planning Phase
The initial stage in a project or strategy development where objectives are set, and resources are allocated.
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