Examlex
Suicide has been linked with low levels of the neurotransmitter
New Category Entry
The process of a company or brand launching a product or service in a market segment where it did not previously compete.
Product-line Extension
This refers to the process by which a company introduces additional items in the same product category under the same brand, often to target a new segment or increase market share.
E-reader
A portable electronic device designed specifically for reading digital books and periodicals.
Target Market
The specific group of consumers at which a company aims its products and services, identified through characteristics like demographics, behaviors, and needs.
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