Which of the Following Is a Difference Between the Central

question 48

Multiple Choice

Which of the following is a difference between the central and peripheral routes to persuasion?

• A)The central route is effective when people have the ability and the motivation to pay attention,while the peripheral route is not.
• B)The central route involves factors like the source's attractiveness and emotional power,while the peripheral route involves logical arguments.
• C)The central route uses short presentations that require very little time,while the peripheral route uses detailed presentations.
• D)The central route is more often used by television advertisers as compared to the peripheral route.

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Definitions:

Adjusted Trial Balance

A list of all the accounts of a company, showing their balances after adjustments, used to prepare financial statements.

Balance Sheet

A financial statement that presents a company's financial position at a given point in time, showing assets, liabilities, and shareholders' equity.

Adjusting Entries

Journal entries made at the end of an accounting period to update accounts for accruals and deferrals not captured during the period.

Adjusted Trial Balance

A financial statement that shows the balances of all accounts, including those adjusted, at the end of an accounting period.