Which of the Following Statements Is True of the Elaboration

question 138

Multiple Choice

Which of the following statements is true of the elaboration likelihood model of persuasion?

• A)The central route is effective when people lack the time or energy to think about the message.
• B)The central route works by engaging the audience thoughtfully with a sound,logical argument.
• C)The central route involves factors such as the source's attractiveness or the emotional power of an appeal.
• D)The central route is often used by television advertisers to persuade the viewers into buying their products.

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Definitions:

Self-Esteem

Someone's self-determined assessment of their importance or worth.

Self-Love

The regard for one's own well-being and happiness, prioritizing oneself without being narcissistic.

Caryl Rusbult

A researcher known for her work on relationships, particularly regarding commitment and the investment model of interpersonal relationships.

Situational Characteristics

The specific conditions or features of an environment or scenario that influence behavior or outcomes.