Which of the Following Is a Difference Between the Central

question 48

Multiple Choice

Which of the following is a difference between the central and peripheral routes to persuasion?

• A)The central route is effective when people have the ability and the motivation to pay attention,while the peripheral route is not.
• B)The central route involves factors like the source's attractiveness and emotional power,while the peripheral route involves logical arguments.
• C)The central route uses short presentations that require very little time,while the peripheral route uses detailed presentations.
• D)The central route is more often used by television advertisers as compared to the peripheral route.

---

Definitions:

Marilyn Monroe

An iconic American actress, model, and singer, known for her glamorous persona, distinctive platinum blonde appearance, and her roles in films during the 1950s.

Unique Charisma

A special or distinct personal magnetism or appeal that sets an individual apart from others.

Jennifer Lawrence

An American actress known for her roles in films such as "The Hunger Games" series and "Silver Linings Playbook."

John Ford

An iconic American film director known for his Westerns and the visually powerful style he brought to the portrayal of the American frontier.