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Define and Give an Example of Leon Festinger's Cognitive Dissonance

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Essay

Define and give an example of Leon Festinger's cognitive dissonance theory.How can cognitive dissonance be reduced?


Definitions:

Total Utility

The total amount of satisfaction or fulfillment a consumer gains from consuming a given amount or quantity of goods or services.

New Product

A new product is an item or service that has been recently developed or significantly improved, offering new features or benefits to the market.

Marginal Utility

The additional satisfaction or utility that a consumer receives from consuming an additional unit of a good or service.

Product Z

A hypothetical product used in discussions or examples when no specific product is being referenced.

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