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In the Transactional Model,personality Can Influence

question 12

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In the transactional model,personality can influence:

Grasp the necessity of understanding and meeting/exceeding customer expectations.
Understand the challenges of evaluating service quality due to its intangibility.
Learn the importance of empowering employees in delivering quality service to customers.
Understand the concept of setting service standards and its importance in service delivery.

Definitions:

FAB Sequence

Features, Advantages, and Benefits sequence used in sales and marketing to communicate the value of a product or service to customers.

Business Proposition

An offer or suggestion, typically involving a product or service, presented to a potential client or partner.

Marketing Plan

A comprehensive document outlining the marketing strategies, tactics, and actions aimed at achieving the marketing objectives of a business.

Direct Suggestion

An approach that suggests prospects buy rather than telling them to buy.

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