Kiara,a Marketing Executive,has to Create a Marketing Plan for a New

question 2

Multiple Choice

Kiara,a marketing executive,has to create a marketing plan for a new hair dryer.Although she has worked on similar projects and succeeded,she still feels anxious and is convinced that she will make a mistake.She puts in extra effort to prepare the plan and rehearses several times before presenting it to her clients.Her plan is readily accepted by her clients,as always.This scenario most likely exemplifies _____.

• A)self-handicapping
• B)defensive pessimism
• C)wish fulfillment
• D)selective placement

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Definitions:

Aggregate Demand

The total demand for all goods and services within a particular market or economy at a given overall price level and in a given period.

Real Exchange Rate

Measures the value of goods in one country compared to those in another, adjusting for price level differences.

Net Exports

The value calculated by subtracting a country's total value of imports from its total value of exports, which reflects a country's external trade balance.

Foreign-Currency Exchange

The process of exchanging one currency for another, determining how much one currency is worth in terms of another.