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McClelland described two different types of motivation,which are:
Utility Points
A theoretical measurement used in economics and game theory to represent the amount of satisfaction or happiness an individual receives from a choice or outcome.
Ratio of Price
The proportional relationship between the price of one thing and another, used to compare their values.
Fairness
A concept reflecting impartial and just treatment or behavior without favoritism or discrimination.
Negotiation Strategy
An approach or plan designed to achieve a desired outcome or goal during negotiations.
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