Electrical Activity in the Brain Is Measured With

question 21

Multiple Choice

Electrical activity in the brain is measured with:

• A)cardiovascular reactivity.
• B)the electrocardiogram.
• C)skin conductance.
• D)the electroencephalogram or EEG.

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Definitions:

Kano Model

A theory for product development and customer satisfaction, which categorizes customer preferences into must-be, performance, and delighter attributes.

Customer Needs

The requirements and desires of consumers that they seek to fulfill when purchasing goods or services.

New Products

Items introduced to the market for the first time, offering innovation or improvements compared to existing offerings.

Product Improvements

Modifications made to existing products to enhance their performance, appeal, or to expand their market reach.