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Why was maturational theory eventually discarded?
Product-related Branding
The strategy of marketing a product by associating it with a distinct brand identity, including name, logo, and design, to differentiate it from competitors.
Marketplace
The arena in which commercial dealings are conducted, or where goods and services are bought and sold.
Generic Brands
Products that are not advertised and marketed under a specific brand name, often sold at lower prices compared to well-known brand names.
Private-label Brands
Private-label brands are products manufactured by one company for sale under another company's brand, often positioned as lower-cost alternatives to national brands.
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