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Genes
Mission Statement
A short statement of an organization's purpose, defining its goals, ethical values, and primary objectives for its target audience.
Objective Goal
A specific, measurable, attainable, relevant, and time-bound target that an individual or organization aims to achieve.
Vision Statement
A future-oriented declaration of an organization's goals and aspirations, outlining what it hopes to achieve in the long term.
Theodore Levitt
An economist known for his work in marketing and for coining the term "globalization" in the business context.
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