A Multilevel Index That Allows Both Sequential and Direct Processing

question 11

True/False

A multilevel index that allows both sequential and direct processing of data records is called a C-tree.

---

Definitions:

Occasion Segmentation

A type of behavioral segmentation based on when a product or service is purchased or consumed.

Psychographic Segmentation

The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Loyalty Segmentation

A marketing strategy that divides customers into groups based on their loyalty, typically measured by purchase frequency or engagement level.

Occasion Segmentation

The process of dividing the market into segments based on the different occasions when buyers identify they need a product, decide to purchase, or use the product.