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Retail Communication
The various methods and channels used by retailers to connect, inform, and build relationships with customers.
Retail Positioning Matrix
A strategic tool used by retailers to analyze their market position relative to competitors based on factors such as price level and product assortment.
Depth Of Product Line
The store carries a large assortment of each product item.
Retail Positioning Matrix
A strategic tool used to analyze retail businesses based on two dimensions, usually price and quality, to determine their market positioning.
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