RFM Analysis Is a Way of Analyzing and Ranking Customers

question 80

True/False

RFM analysis is a way of analyzing and ranking customers based on on-line survey data.

---

Definitions:

Social Marginal Benefit

The additional benefit to society of consuming or producing one extra unit of a good or service, including both direct and external benefits.

Public Goods

Public goods are products or services that are non-excludable and non-rivalrous, meaning they can be consumed by anyone without reducing their availability to others.

Public Good

Nonexclusive and nonrival good; the marginal cost of provision to an additional consumer is zero and people cannot be excluded from consuming it.

Common Property Resource

A type of good consisting of natural or human-made resources where users have shared rights, often leading to problems of overuse or depletion.