In RFM Analysis,R Stands for "How Recently",F Stands for "How

question 28

True/False

In RFM analysis,R stands for "how recently",F stands for "how frequently" and M stands for "how many months."

---

Definitions:

Problem-Solving Technique

A method or process used to identify solutions to specific challenges or obstacles in a systematic manner.

Mental Set

Mental set is a cognitive framework or mindset that represents a particular way of thinking about something, often making it difficult to solve problems or see situations from a different perspective.

Functional Fixedness

a cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving and creativity.

Restructuring

A cognitive behavioral therapy technique involving the identification and modification of negative or irrational thoughts.