In a Common Form of RFM Analysis,a Score of 1

question 11

True/False

In a common form of RFM analysis,a score of 1 is "high" or "good" while a score of 5 is "low" or "bad."

---

Definitions:

BATNA

Best Alternative To a Negotiated Agreement; the best course of action a party can take if negotiations fail and an agreement cannot be reached.

Negotiated Agreement

A mutual arrangement or contract reached through discussion and compromise between parties.

Non-Rational Escalation

The phenomenon of continuing a course of action even when it is not in one's best interest, disregarding rational analysis.

Ego

The part of the psyche that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.