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In RFM Analysis,R Stands for "How Recently

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In RFM analysis,R stands for "how recently."


Definitions:

Statistical Procedures

Statistical procedures are methodologies utilized in collecting, analyzing, interpreting, and presenting data.

Confidence Level

The probability, expressed as a percentage, that a confidence interval will contain the true population parameter across repeated samples or experiments.

Confidence Interval

A gamut of values, resulting from sample analysis, expected to enfold the value of an undefined population characteristic.

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