RFM Analysis Analyzes and Ranks Customers Based on ________

question 18

Multiple Choice

RFM analysis analyzes and ranks customers based on ________.

• A)their purchasing patterns
• B)their income status
• C)their residential location
• D)Both A and B are correct

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Definitions:

Initiative

The ability to assess and initiate things independently without needing to be prompted by others.

Effect Change

To cause a significant difference or alteration in a situation or condition.

Self-esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions such as triumph, despair, pride, and shame.

Self-worth

An individual’s perception of their own value or worthiness, often influencing their feelings of esteem and confidence.