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RFM Analysis Is a Way of Analyzing and Ranking Customers

question 80

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RFM analysis is a way of analyzing and ranking customers based on on-line survey data.


Definitions:

Multiple-product Order

An order that includes more than one type or variation of product, often seen in retail or wholesale transactions.

Cease-and-desist Order

A legal order issued by a government agency or court to stop an activity or behavior that is alleged to be illegal.

Federal Trade Commission

A U.S. federal agency aimed at preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education.

Total Price

The complete cost of a good or service, including all taxes, fees, and additional charges.

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