RFM Analysis Is a Way of Analyzing and Ranking Customers

question 80

True/False

RFM analysis is a way of analyzing and ranking customers based on on-line survey data.

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Definitions:

Missing Value

A data point that is lost or not recorded in a dataset or experiment.

Compounded Monthly

Interest on an investment calculated each month on the principal and previously earned interest.

Equivalent Amount

A sum of money that is equal in value to a different amount in another currency or under different conditions.

Present Value

The current value of a future amount of money or stream of cash flows, discounted at a particular interest rate.