RFM Analysis Analyzes and Ranks Customers Based on ________

question 18

Multiple Choice

RFM analysis analyzes and ranks customers based on ________.

• A)their purchasing patterns
• B)their income status
• C)their residential location
• D)Both A and B are correct

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Definitions:

Empowered Consumers

Customers who have greater knowledge and tools at their disposal, influencing their purchasing decisions and interactions with brands.

Performance Measurement

The process of collecting, analyzing, and/or reporting information regarding the performance of an individual, group, organization, system or component.

High-Level Performance

Refers to achieving superior outcomes or results in a particular activity, task, or process, often exceeding standard expectations.