What Is Confirmation Bias and How Can It Be Detrimental

question 17

Essay

What is confirmation bias and how can it be detrimental? How can it be avoided?

Appreciate the professionalism in today's sales roles due to product knowledge and customer service.

Discern the importance of the right amount of assertiveness in business selling.

Analyze the impact of salespeople's participation in community affairs on their professional image.

Identify the components and definitions relevant to the selling process, marketing mix, and the concept of selling.

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Definitions:

Decision-Making Process

The cognitive process leading to the selection of a course of action among several alternatives, often involving steps such as problem recognition and evaluation of alternatives.

Organizational Buying

The process through which formal organizations determine the necessity for products and services to be purchased, and assess and select from different brands and suppliers.

Problem Recognition

The initial step in the consumer decision process that occurs when a consumer identifies a need or problem that needs to be solved.

Alternative Evaluation

The stage in the consumer decision-making process where different products, brands, or options are assessed against set criteria.