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An obligor:
Consumer Demand
The desire and willingness of consumers to purchase goods and services at various price points, influencing market dynamics and pricing.
Internal Marketing
Refers to a company's efforts to train, motivate, and equip its employees to serve its customers better.
Product Management
The organizational function responsible for the strategy, roadmap, and feature definition of a product or product line throughout its lifecycle.
Inseparability
A characteristic of services indicating that they are produced and consumed simultaneously, and cannot be separated from their providers.
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