A Defective Product Moves ________ When It Affects Members of the Buyer's

question 67

Multiple Choice

A defective product moves ________ when it affects members of the buyer's family,guests in her home,and even bystanders.If the buyer or one of these parties suffers loss because of the defect in the component parts,she may recover in a negligence case against the manufacturer.

• A)parallel
• B)horizontally
• C)vertical
• D)straight

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Definitions:

Central Selling Point

A unique feature or benefit that makes a product or service stand out from its competitors.

Rational Appeal

A persuasive strategy focusing on logical arguments and evidence to sway an audience's opinion or behavior.

Logical Appeal

Persuasion technique based on reasoning and evidence to influence an audience's beliefs or actions.

Direct Message

A private form of communication between users on a social media platform.