Examlex
Foods that provide a specific health benefit beyond basic nutrition are known as functional foods or
Customization
The process of modifying a product or service to meet individual customers’ preferences or specific requirements.
Pull Strategy
A marketing approach that aims to create demand for a product or service and entice customers to actively seek it out, often through promotions and awareness campaigns.
Push-Pull Strategy
A marketing technique that combines both push marketing strategies to create demand among retailers and pull marketing strategies to engage consumers directly.
Logistics Operations
The management and coordination of complex processes involved in the movement, storage, and handling of goods from origin to destination.
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