What Term Describes the Differentiation of a Product When Only

question 28

Multiple Choice

What term describes the differentiation of a product when only some consumers prefer it to competing products (holding price equal) ?

• A)Horizontal differentiation
• B)Vertical differentiation
• C)Idiosyncratic differentiation
• D)Spatial differentiation
• E)Non-price differentiation

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Definitions:

Selling Division

A segment or branch of a company responsible for the sale of its products or services, often structured to focus on specific markets or product lines.

Outside Customers

Individuals or entities that purchase goods or services but are not part of the providing organization.

Minimal Acceptable

The least favorable condition or outcome that is still considered sufficient to meet a specific requirement or standard.

Transfer Price

The price at which goods and services are traded between the various divisions of the same company.