When Are Sunk Costs a Most Effective Entry Barrier

question 5

Multiple Choice

When are sunk costs a most effective entry barrier?

• A)When the incumbent has incurred them and the entrant has not
• B)When incumbents have long-standing relationships with suppliers and customers
• C)When channels are few and hard to replicate
• D)When a firm has a reputation for toughness or competes in multiple markets
• E)When marginal costs are low and flooding the market causes large price reductions

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Definitions:

Conditional Probabilities

The possibility of an event occurring on the basis that another particular event has taken place already.

Conditional Probability

The probability that an event will happen after another specific event has already taken place.

Probability Tree

A diagram that helps in visualizing and calculating the probabilities of complex, multistep events.

Certification Test

A formal examination that, upon successful completion, certifies an individual's knowledge or skills in a particular area or profession.