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What Type of Entrant Would Be Described as a New

question 3

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What type of entrant would be described as a new entrant with no current brand identity,distribution channels or presence within an industry?


Definitions:

Appreciated in Value

An increase in the worth of an asset or currency over time.

Balance of Payments

A record of all economic transactions between the residents of a country and the rest of the world in a given period.

Financial Account

A component of a country's balance of payments that records investments and transactions of financial assets between residents and non-residents.

Positive Number

A number greater than zero, indicating a quantity or value that is above the neutral or zero point on a scale.

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