Benefit Proximity Refers to Which of the Following

question 32

Multiple Choice

Benefit proximity refers to which of the following?

• A)Competing firms offering products with exactly the same benefit
• B)Cost leading firms offering products with slightly less benefit
• C)Product benefits that cannot easily be differentiated by the consumer
• D)Cost leading firms offering products with slightly more benefit
• E)The inability for competing firms to produce products with similar benefits

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Definitions:

Impulse Gratification

The immediate fulfillment of desires or impulses without consideration for the long-term consequences.

Rationalisation

A defense mechanism in psychology where controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.

Repression

A defense mechanism where distressing thoughts, memories, or feelings are unconsciously blocked from conscious awareness.

Reaction Formation

A psychological defense mechanism where an individual behaves in a manner opposite to their actual feelings.