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What is a firm providing when it is informing customers about a product's benefits?
William James
A pioneering American psychologist and philosopher who was a leading thinker of the late 19th century, known for his work in pragmatism and functional psychology.
Ironic Process
A psychological process where deliberate attempts to suppress certain thoughts make them more likely to surface.
Low Carbohydrate Diet
A dietary strategy that limits carbohydrate intake, focusing on protein, fat, and low-carb vegetables instead.
Craves
Strongly desires or yearns for something or someone.
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