Examlex
Which of the following best describes the consumer's shopping problem?
Conflict
A situation or internal state of discord arising from opposing or incompatible forces, desires, or interests.
Effort Justification
A phenomenon in which individuals rationalize the effort they put into a task by increasing their liking for the outcome, even if it's not what they desired.
Conceptual Validation
The process of confirming that a theoretical concept is accurately reflected or represented in a research study or application.
Rationalizing
The process of explaining an attitude, behavior, or event with logical reasons, often to justify or make it seem reasonable.
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