Which of the Following Is a Source for Horizontal Differentiation

question 16

Multiple Choice

Which of the following is a source for horizontal differentiation?

• A)Price
• B)Quality
• C)Advertising
• D)Location
• E)Availability of substitutes

Identify the principles of quality management and the pioneers who advocated for quality in production and operations.

Comprehend the significance of motion study and how it contributes to efficiency in operations.

Understand the evolution of management thought from a focus on tasks and processes to an emphasis on human relations and employee needs.

Recognize the role of management in fostering innovation and taking initiative within an organization.

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Definitions:

Finger Lickin' Good

Iconic advertising slogan famously associated with KFC that implies the food is highly delicious.

Kentucky Fried Chicken

A fast food restaurant chain that specializes in fried chicken, known worldwide under the acronym KFC and famous for its Secret Recipe of 11 herbs and spices.

Brand Message

The core value proposition communicated by the brand that defines what it stands for, its values, and the unique benefit it provides.

Product Attributes

The characteristics, features, and properties that define a product and distinguish it from others in the market.